Good is a bad word. It has too many meanings. Does your soup taste good? Sniff this milk and tell me if it’s still good. Be a good boy and take your medicine. It’s good for you. The field goal is good! He’s sure a good kicker. Did I catch you at a good time? It’s all good. Good grief!

When doctors say drinking red wine in moderation may be good for you, we all know that they mean it may help you stay healthy. And sommeliers know that when you say “it’s good” after you take a sniff of that first little bit of wine they pour, you simply mean that the wine is sound. It has not been tainted by oxidation, a contaminated cork, etc. But, if a wine critic tells you a wine is good, what does he really mean? Is a reviewer “bad” because he said a wine is “good” and you don’t like it? Are reviews useful if they can’t tell you whether or not you will like something?

Wine reviews often call particular bottles “very good,” “excellent,” or even “outstanding.” That does not mean you will like those wines. Numerical scores won’t tell you that either. They aren’t intended to do so. Wine ratings indicate how closely a wine approaches the reviewers ideal for a wine of that style, variety and locale. It also rates the complexity of the wine, the length of its finish, etc.

To make the most out of wine reviews, you do need to have done some tasting yourself. You need some experience with the type of wine being reviewed. If James Laube gives 98 points to a Russian River Pinot Noir, he believes it to be an almost perfect example of Russian River Pinot. If you have tasted and enjoyed Russian River Pinot Noir in the past, you will almost certainly like this wine. If, on the other hand, you grew up in Austria drinking whites wines and have never tried a Pinot Noir, those 98 points don’t tell you much at all. You don’t have a frame of reference.

When you drink a wine, your criteria for determining its quality is probably different than the reviewer’s. You might like or dislike specific flavors. You may want something that will refreshing on a hot summer evening or to go with a specific meal. You might like wine that is a bit sweet, or not sweet at all. Wine reviewers can’t write one review that will satisfy every person for every occasion. Instead, they describe the wine in a general way and provide the qualitative reference.

If you haven’t tried enough wines of a given type to really understand what a specific review means, that review can still be valuable. Buy the wine, taste it and read the review again. Try to match what you taste and smell to what you are reading. Do this enough and you will have given yourself the background to make better buying decisions. Simply discovering that you don’t like a specific variety or style of wine is a good start, though your preferences may change over time.

Of course, expert opinions vary on particular wines. Robert Parker is considered by many to give high scores to red wines that have rich fruit, strong tannins and high levels of alcohol. Other critics may see such a wine as overdone and score it much lower. These disagreements don’t decrease the value of the critics opinions. Good wine reviewers are consistent. When you’ve read numerous reviews by a particular person and tasted the wines, you come to understand how their preferences relate to yours. You can use that information to guide your decisions. Like his opinions or not, Robert Parker is very consistent.

One of the reasons wine has become so popular over the centuries is that is incredibly complex. Sure, sometimes we just want to drink something that will make us happy. And it’s tempting to look for a secret-decoder ring, something to make it easy to find a perfect wine every time. But that isn’t realistic. Individual wine reviews and scores shouldn’t be looked to as a sole basis for your buying decisions.

Embrace the complexity of wine. Take time to learn which wines you love. The learning will help you love those wines even more.

This article is original to NorCalWine.com. Copyright 2010 NorCal Wine. All rights reserved.

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Unless you’ve been hiding in a wine cave (in which case I’m envious), you are aware of the recently announced Apple iPad. There has been wide a range of reactions to the product. Some people are disappointed because the product doesn’t seem to have exceeded the pre-announcement leaks. Others, perhaps dedicated Blackberry or Microsoft Windows users, appear bored by it. Still others are so excited that they’ve been texting their credit card numbers to Steve Jobs from the moment he did the big reveal.

Two months from now, the product will actually be available to you and I. It will be a game changer in many business segments, a new variety of electronic crack for millions of individuals. Apple has the marketing power, fan base and overall clout to sell huge volumes of the iPad. They have the industry ties, developer community and online stores to deliver a massive array of content. The product does a lot more than an Amazon Kindle 2, is much smaller and lighter than a laptop and costs about the same as an unlocked iPhone 3GS.

Fine, you say. Why write about the iPad on a wine blog? Two reasons. The first and most important is that I believe the Apple iPad is going to have a huge and beneficial impact on both blogging and social media. And, since wine lovers are among the most active users of both, I think that they (you) will benefit disproportionately. Second, prior to my work in the wine industry, I spent 22 years in the consumer electronics business. I’ve worked closely with Apple, their developers and their competitors in computing and hand held devices. These are products and markets that I know very well.

Congratulations, Calistoga Vintners! Today, January 7, 2010, the TTB ruling making Calistoga an officially-recognized AVA goes into effect. The ruling comes after years of hard work by the wineries of Calistoga, the Napa Valley Vintners Association and other Napa Valley officials, along with considerable political wrangling and lobbying.

People like gadgets. I know I do. There’s always the hope for a better mousetrap; some way to make our lives easier, teeth whiter, recorded music sound like a live performance. There are plenty of wine gadgets on the market, many of which sell amazingly well. But do they work?